Last Updated: January 2, 2026This Privacy Policy explains how Black Tie Vitality (“Black Tie Vitality,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you use our website, patient intake and scheduling flow, and related services (collectively, the “Services”).This Privacy Policy applies to information collected through the Services. It does not apply to third-party websites, services, or apps that may be linked from our site (including any third-party patient portal provider, pharmacy portals, lab providers, or merchandise storefronts). Those third parties have their own privacy practices.

1) SUMMARY / OVERVIEW
We collect information you provide (such as contact details, intake information, and payment details) and information collected automatically (such as device identifiers and usage data). We use this information to:
• Provide and operate the Services;
• Facilitate telehealth care coordination and administrative support;
• Process payments and fulfill orders;
• Communicate with you;
• Improve and secure the Services;
• Comply with legal obligations.If you submit health information for treatment, it may be considered “Protected Health Information” (“PHI”) under HIPAA when handled by certain healthcare entities. Where HIPAA applies, use and disclosure of PHI is governed by applicable HIPAA requirements and any Notice of Privacy Practices provided to patients by the covered entity/Provider.

2) INFORMATION WE COLLECT
A) Information You Provide Directly
Depending on how you use the Services, you may provide:
• Identifiers: name, email, phone number, date of birth, address, state of residence
• Account/Portal Info: login credentials (handled securely), profile details
• Intake and Health-Related Information: symptoms, history, medications, allergies, goals, prior lab results, images you upload, and other clinical intake details
• Scheduling Information: appointment preferences and availability
• Payment Information: payment method details (typically processed by our payment processor; we may receive limited transaction details such as last four digits, card brand, billing ZIP)
• Communications: messages you send to us, customer support requests, emails, and form submissions

B) Information Collected Automatically
When you use the Services, we may automatically collect:
• Device and Network Data: IP address, device identifiers, browser type, operating system
• Usage Data: pages viewed, clicks, referring URLs, session activity, timestamps
• Cookies/Tracking Technologies: cookies, pixels, and similar tools to enable site functionality, analytics, and (where enabled) advertising/remarketing

C) Information from Third Parties
We may receive information from:
• Service providers that help operate the site (hosting, analytics, security)
• Payment processors (transaction confirmations and fraud signals)
• Pharmacy, lab, or shipping partners (order status, fulfillment and delivery confirmations)
• Patient portal providers (intake completion and workflow status)
• Advertising/analytics partners (where enabled) in aggregated or event form

3) HOW WE USE INFORMATION
We use information for:
• Providing the Services and customer support
• Facilitating intake, scheduling, care coordination, and administrative communications
• Processing payments and fulfilling orders
• Verifying identity and preventing fraud
• Site functionality, analytics, debugging, and improvement
• Security monitoring and protecting against misuse
• Complying with law, enforcing our Terms, and protecting rights and safety
• Marketing (e.g., newsletters, promotions) where permitted by law and your preferences

4) HOW WE DISCLOSE / SHARE INFORMATION
We may share information in the following circumstances:

A) With Service Providers (Vendors)
We share information with vendors that perform services for us, such as:
• Website hosting, storage, and infrastructure
• Payment processing
• Customer support tools
• Analytics and performance monitoring
• Security and fraud prevention
• Email/SMS communications (where enabled)
These vendors are permitted to use information only to provide services to us.

B) With Providers, Pharmacies, and Labs (Care + Fulfillment)
If you pursue Clinical Services, your intake information may be shared with the Provider(s) involved in your care, and—if prescribed—necessary information may be shared with the dispensing pharmacy and, where applicable, labs and shipping carriers to fulfill your order and support safe care.

C) Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to appropriate safeguards.

D) Legal and Safety
We may disclose information if we believe it is necessary to:
• Comply with law, court order, subpoena, or lawful requests
• Investigate and prevent fraud or security issues
• Protect the rights, property, or safety of you, our users, Providers, or the public
• Enforce our Terms

E) With Your Consent
We may share information when you direct us to or provide consent.

5) COOKIES, ANALYTICS, AND ADVERTISING
We may use cookies and similar technologies for:
• Essential site functionality (shopping cart, session management)
• Performance and analytics (understanding site usage)
• Security (fraud detection)
• Marketing/advertising (if enabled), such as measuring campaign performance or remarketingYou can control cookies through your browser settings. Blocking some cookies may affect functionality.“Do Not Track” signals: Some browsers offer a “Do Not Track” setting; there is no universal standard for responding to these signals, so we may not respond consistently.

6) HEALTH INFORMATION AND HIPAA
Health-related information you submit may be subject to HIPAA depending on the role of the entity handling it (e.g., covered entity Provider and/or business associate relationships). Where HIPAA applies, PHI is used and disclosed in accordance with HIPAA and the applicable Notice of Privacy Practices.If you are a patient receiving Clinical Services, you may also receive additional HIPAA-required privacy notices from the Provider or the covered entity associated with your care.

7) DATA RETENTION
We retain information for as long as necessary to:
• Provide the Services
• Maintain appropriate business records
• Comply with legal, regulatory, tax, and medical record obligations (as applicable)
• Resolve disputes and enforce agreementsRetention periods vary based on the type of information and applicable requirements.

8) SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect information. No system can be guaranteed 100% secure, and we cannot guarantee absolute security.

9) YOUR CHOICES AND RIGHTS
A) Marketing Communications
You can opt out of marketing emails by using the unsubscribe link in the email. You may still receive transactional or administrative communications.

B) SMS/Text Messages
If you receive text messages from us, you can opt out by following the instructions in the message (e.g., replying STOP), subject to any program terms.

C) Account and Information Updates
You may request access, correction, or deletion of certain information by contacting us using the information in Section 14, subject to legal and medical record retention requirements.

10) PRIVACY RIGHTS FOR CALIFORNIA RESIDENTS (CCPA/CPRA)
If you are a California resident, you may have rights regarding “personal information,” including:
• Right to know/access: request categories and specific pieces of personal information collected, used, and disclosed
• Right to delete: request deletion of certain personal information (subject to exceptions)
• Right to correct: request correction of inaccurate personal information
• Right to opt out of sale/sharing: opt out of “selling” or “sharing” personal information (as defined by law)
• Right to limit use/disclosure of sensitive personal information (where applicable)
• Right not to be discriminated against for exercising your rights

A) Categories of Personal Information We May Collect
Depending on your interaction with the Services:
• Identifiers (name, email, phone, address, IP address)
• Customer records (account details)
• Commercial information (products/services purchased)
• Internet/electronic activity (usage data)
• Geolocation (approximate location derived from IP)
• Sensitive personal information may include health information you provide in connection with care

B) Sale/Sharing
We do not sell personal information for money. If we use certain analytics/advertising tools, that activity may be considered “sharing” under California law. If we enable such tools, we will provide appropriate opt-out mechanisms.

C) Exercising California Rights
Submit requests via:
• Email: marcus@blacktievitality.com
We may verify your request (e.g., via email/phone). You may use an authorized agent, but we may require proof of authorization.11) CHILDREN’S PRIVACY
The Services are not intended for children under 18, and we do not knowingly collect personal information directly from children under 18. If you believe a minor has provided information, contact us so we can address it.12) INTERNATIONAL USERS
The Services are intended for use in the United States. If you access the Services from outside the U.S., you understand that information may be processed in the U.S. where privacy laws may differ.13) CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The “Last Updated” date controls. Continued use of the Services after changes means you accept the updated policy.14) CONTACT US
If you have questions or requests regarding this Privacy Policy:
Email: support@blacktievitality.com